Does Freemasonry REALLY emphasizes the importance of brotherhood and moral teachings rather than specific words or phrases used in rituals.? if so? why do Lodges compete in RWC and why a good mason is measured from his ability to deliver the ritual verbatim?

Speculative Freemasonry uses the task of mastering ritual as a practical means of building character, making the thorough learning of the work a foundational test that instils a sense of worthiness in the candidate 1.

Beyond its moral and character-building function for the individual mason, meticulous memorization serves a distinct historical purpose. The ritual acts as an archive containing concealed references that document the origins and age of the Craft 1. Because oral transmission is inherently subject to human fallibility and gradual alteration over time, precise repetition is required to protect these internal historical records 1. Maintaining exact wording preserves the continuous thread that connects present brethren to past generations, ensuring that historical evidence and traditional bonds are not lost through casual or incremental changes 1.