What taglines / motto should we use to inspire interest and attraction in a potential 21 year old or Gen Z candidate ? In practice is "making good men better".
What taglines / motto should we use to inspire interest and attraction in a potential 21 year old or Gen Z candidate?
To attract and inspire interest in potential young candidates, especially those from Gen Z, it is essential to communicate the values and benefits of Freemasonry in a relatable manner. Here are some suggested taglines that resonate with the ideals of personal growth and community engagement:
- “Building a Better Tomorrow, Together”
- “Empowering Young Minds for a Brighter Future”
- “Join Us in Making a Difference”
- “Crafting Character, Creating Community”
- “Where Good Men Become Great”
These taglines emphasize collaboration, personal development, and the positive impact of joining a fraternity that values ethical living and community service. As noted in the paper “Whither directing your course”, it is crucial to cater to the new audience that seeks more than just fraternity; they desire meaningful engagement and contributions to society .
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