What taglines / motto should we use to inspire interest and attraction in a potential 21 year old or Gen Z candidate ? In practice is "making good men better".

The aim to "make good men better" remains an established tradition alongside the motto "Brotherly Love, Relief & Truth", as the Regional Grand Lodge of Southern India presents it. However, contemporary efforts to articulate the benefits of Freemasonry to a younger generation have led to updated phrasing focused explicitly on fellowship, individual development, and societal impact.

An updated narrative tagline framed specifically to communicate these values to new members is "Enabling personal growth, building friendships, and supporting communities, through timeless tradition", as the United Grand Lodge of England sets out. Rather than relying solely on older aphorisms, this approach highlights active personal improvement and civic support. To reinforce this outreach to prospective candidates, the core values are summarized around four distinct pillars: Integrity, Friendship, Respect, and Service, as the United Grand Lodge of England outlines.